The top 7 reasons why brands are turning to localization providers like GTH You’ve got a new goal and that goal is to enter a new, foreign market. You have a killer product or service, and your studies have shown that you can take a good slice of the pie in the country you’re going to be targeting. Thing is, just translating your website into the local language of the country you’re trying to penetrate won’t be enough. What you need is something called “Localization”. Yes, that’s the new buzzword and brands, both big and small are now embracing it! In this blog post, we run through the top 7 reasons why both established, internationally recognized companies, as well as startups and small companies, are turning to localization firms like GTH. Localization Reason 1 - Increasing your slice of pie Website localization can and will greatly expand your global reach. We talked to our friends at the leading market research company, Gartner, and they shared some really interesting stats with us...